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Candidates Write Off Apathetic Voters, Target True Believers
To be sure the best voters show up this year — and to do it at the best…
Donnelley Income Gains 14% in 2Q
Commercial printer R.R. Donnelley & Sons, Chicago, this week reported net income gains of 14 percent to $51…
Marketers Grapple With Pharmaceutical Boon
A year after the Food and Drug Administration loosened the guidelines governing pharmaceutical advertising on television, pharmaceutical companies…
Gateway Pays $290,000 to Settle FTC Charges
Personal computer direct marketer Gateway agreed this week to pay $290,000 as part of a settlement to claims…
Net Income Reaches $5M at Paymentech
Payment processing company Paymentech Inc., Dallas, reported this week that its net income for the fourth quarter ended…
Earnings Up 69% At Harte-Hanks
Buoyed by solid growth in its direct marketing and shoppers business segments, Harte-Hanks, Inc., San Antonio, TX, saw…
Cendant Brass Calls For Forbes' Dismissal
Executives at Cendant Corp. this week called for the dismissal of chairman Walter Forbes, who held the same…
Marketer's Tools You Absolutely Need
It's 4 o'clock on Friday afternoon. You learn from your field representative in Cleveland that your toughest competitor…
Keep E-Mail's Reach Within Its Grasp
The mantra at seminars and conventions over the past few years has been, “E-mail, the direct marketers dreeeam!”…
AGA Wins Four Brylane Catalogs, One Web Site
Apparel cataloger Brylane, New York, last week awarded four of its catalogs to New York-based AGA Catalog Marketing…