Browsing Category
News
52404 posts
Cendant Brass Calls For Forbes' Dismissal
Executives at Cendant Corp. this week called for the dismissal of chairman Walter Forbes, who held the same…
Marketer's Tools You Absolutely Need
It's 4 o'clock on Friday afternoon. You learn from your field representative in Cleveland that your toughest competitor…
DMA Backs Senate Version of Internet Tax Moratorium
The Direct Marketing Association last week put its support behind the Senate version of an Internet Tax Moratorium…
AmEx-KnowledgeBase Deal Off Because of Poor Profits
While the American Express Co. came under fire for striking a deal with KnowledgeBase Marketing that could potentially…
3Q Revenue Hits Record $269 Million for Advo
Cooperative advertising mail company Advo Inc., this week reported its revenue for the third quarter ended June 27…
Study: Schools Get Too Many Catalogs, Mailings
Education marketers need to target schools better, according to a new survey by School Market Research Institute Inc.…
As Expected, Nonprofit Alliance Files Appeal Over Postal Increase
Knowing it won't affect the new postal rates for nonprofit groups in January, the Alliance of Nonprofit Mailers,…
Income, Revenues Jump at Snyder
Snyder Communications, Bethesda, MD, this week reported soaring income and revenues for the second-quarter 1998. Net income rose…
Geerlings & Wade's Sales Drop Minus Spring Catalog
Income rose and sales were down slightly at Geerlings & Wade in a second quarter in which the…
Acxiom, May & Speh Report Strong Quarters
With a merger on the horizon, both Acxiom Corp. and May & Speh Inc. this week issued strong…