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Paradigm Interactive Wins Internet Work for Crutchfield
Beginning with interactive banners targeting men who like cars, music and do-it-yourself work, Paradigm Interactive, Atlanta, will attempt…
Grizzard Creates New In-House Analytics Group
In an effort to further integrate its services, direct marketing agency Grizzard, Atlanta, recently added a new analytics…
Cadmus to Publish DMA Insider Magazine
The Direct Marketing Association recently signed publishing company Cadmus Custom Publishing, Boston, to produce its quarterly magazine, The…
IBM, Exchange Applications Partner
IBM Global Business Intelligence Solutions, Somers, NY, announced today that it has chosen Exchange Applications Inc., Boston, as…
200,000 Web Experiment Nets 3Com Nearly $4 Million
What began as an afterthought to an Internet advertising experiment has spawned a prospecting database that turned a…
Engage, Open Market Form Alliance
Online marketing solutions provider Engage Technologies, Andover, MA, and Open Market, Burlington, MA, an e-commerce software provider, recently…
Y2K Drains Warehouse Plans
The Meta Group, Stamford, CT, a research and analyst consulting group, recently said that 51 percent of data…
Information Advantage, IQ to Merge
Online analytical processing software provider Information Advantage (IA), Eden Prairie, MN, and IQ Software, Norcross, GA, a provider…
Phone Projects to Boom, Report Says
The amount of money that telecommunications companies will spend on data-warehousing projects and systems will increase from $284…
Millward Brown Seeks Brand Research
Research company Millward Brown Interactive, San Francisco, is looking for 50 of the leading Web publishers, advertisers and…