Browsing Category
News
52396 posts
FTC Gets Mixed Support Over New Report on Spam
The Direct Marketing Association supported the conclusions of a report released last week on unsolicited bulk commercial e-mail…
NK2, Infoseek Form Music Alliance
Online music company NK2 (www.nk2.com), New York, and Internet media company Infoseek (www.infoseek.com), Sunnyvale, CA, recently announced a…
Leave E-Commerce Alone, DMA Urges
The Direct Marketing Association is asking the U.S. Department of Commerce to focus more on educating consumers and…
*House Passes Treasury-Postal Bill
The House passed its version of the Treasury-Postal Appropriations bill late Thursday night with a voice vote of…
Firm Set to Drop Videocassette Co-Op
TV By Mail, a division of video direct marketing company the Duplication Factory, plans to drop a 60,000-piece…
The FTC Saws Off the Flagpole
By now, everyone following privacy issues has heard about the June online privacy study by the Federal Trade…
Planet Direct Reaching 3 Million Users
After recently signing more than 50 new Internet service provider (ISP) affiliate partners, personalized Web service Planet Direct,…
Next-Generation Solutions to Build Relationships
Buffeted by increased competition from larger banks and financial-services companies, a regional bank in the Midwest faced the…
Get Smart
When exactly did “privacy” become Chicken Little's new mantra? Forget about last month's Federal Trade Commission report saying…
Mergers: Search for Best Practices
In 1997 alone, more than $1.6 trillion changed hands as companies merged or agreed to be acquired. The…