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Fingerhut Makes Investment in Online Flower Merchant
Marking the beginning of a buy-it, grow-it and take-it-public Internet strategy, direct mail giant Fingerhut Companies Inc., announced…
Colle & McVoy Will Relaunch Norton Motorcycles
A major relaunch of the 100-year-old Norton Motorcycles brand will seek to remind motorcycle enthusiasts that Norton Motorcycles…
Netscape Drives Traffic to Portal Site
In an attempt to increase membership and promote its redesigned portal site, Netscape Communications (http://home.netscape.com/), Mountainview, CA, will…
Bader Rutter Wins Office Product Account Boise Cascade
Boise Cascade Office Products, Itasca, IL, recently named Bader Rutter & Associates Inc., Milwaukee, WI, its agency of…
Lure Grows as Investing Online Gains Sophistication
As brokerages continue to spring up with offers of rock-bottom commissions, online investing is transforming from a novel…
Spanish Title Avances Drives Bank Prospecting
Citibank and Bank of America are deploying a customized Spanish-language personal finance magazine to prospect and cross-sell to…
Partners Form Data Warehousing Lab
Digital Equipment Corp. and four software vendors have pooled their resources and expertise to form a laboratory for…
Online Physicians Groups Form Alliance
America’s largest Internet community of doctors, Physicians’ Online Inc., is hoping that its new alliance with Berlin-based Health…
*Direct Media Cuts 30 Jobs
Acxiom/Direct Media laid off 30 associates today, roughly 5 percent of its staff, as part of a cost-cutting…
ABI to Change Name; 2nd Top Exec Leaves
American Business Information (ABI) is reorganizing for the future with a new name and management structure set to…