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Epsilon, MicroStrategy Form Partnership
Epsilon, Burlington, MA, a database marketing services provider, and MicroStrategy Inc., Vienna, VA, a relational online analytical processing…
APAC's 2Q Shares Off 33 Percent
Falling short of analyst's expectations again, APAC TeleServices Inc., Deerfield, IL, this month reported a loss of 7…
MatchLogic Launches Campaign Testing Service
Online campaign-management firm MatchLogic Inc. last week announced that it has launched a service called TruEffect, which lets…
Real-Time Market Offers Discounts
Most marketers don't realize that there are two distinctly different ways to buy Web advertising — upfront and…
BMG E-Mail Is Music to Fans' Ears
Wanting to alert fans to its hottest new releases, BMG Entertainment is slated today to e-mail 15-second music…
ABI to Change Name; 2nd Top Exec Leaves
American Business Information (ABI) is reorganizing for the future with a new name and management structure set to…
What Constitutes a Good Offer?
* Yes, I'm interested in learning more about XYZ, please send me information. * Have a sales rep…
Stratifying the Hi-Tech BTB Buyer
As professional direct marketers, we continually look at data that could yield information useful for guiding our marketing…
Don't Forget the Response When Advertising Your Brand
As a direct marketer, I seek responsive behavior and can even get excited about being able to measure…
Canada Post Seeks to Raise Lettermail Rates
Canada Post Corp., Ottawa, is seeking approval from its federal government — its only shareholder — to increase…