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Dell Targets Corporations With New System
Aiming to accelerate its already speedy ascent to the pinnacle of the PC industry, Dell Computer Corp. last…
Equifax Acquires Phoenix Firm
Worldwide data supplier Equifax announced July 9 that it had acquired The Decisioneering Group Inc., a Phoenix firm…
Redemption Rate Sky High for Court-Ordered Coupons
Somewhere in direct marketing heaven there's a free-standing-insert program with response rates that are always this high. New…
USPS: ABE Going Better Than Expected
Apparently, the problem-plagued Automated Barcode Evaluator system, the U.S. Postal Service's quality examination program, isn't a problem anymore.…
Fulcrum Undergoes Executive Changes
There have been management changes at cataloger Fulcrum Direct, Rio Rancho, NM. As rumors swirled that chairman and…
IRA Fills Smaller List Orders Online
Businesses that need to generate prospect lists in quantities too small to meet minimum list rental standards can…
Successories to Debut New Books, Catalog to Boost Share in BTB Market
Cataloger/retailer Successories, Aurora, IL, is preparing to step up its presence in the business-to-business market this fall with…
Software Retailer Hopes DM Tops Store Sales
Looking for an alternative to the computer outlet retail channel, software retailer Media X, Culver City, CA, recently…
Direct Focus Sees Sales Increase 230%
Direct Focus Inc., Vancouver, WA, last week reported that sales for its second quarter ended June 30 reached…
Cross-Selling Helps Big Flower Grow
Seeking large turnouts for the opening of home-improvement superstores, Lowe's Companies, North Wilkesboro, NC, sought out Big Flower…