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FTC Obtains Preliminary Injunction in Cramming Case
A federal judge has granted a stipulated preliminary injunction in the Federal Trade Commission's first case alleging cramming,…
For Once, They Listened
Someone finally heard the noise. Everyone — direct mailers, trade associations, members of Congress, software vendors, consumers —…
FTC Halts Telemarketing Vacation Scam
Companies that used celebrities, including Robin Leach, to tout luxury vacations in tropical settings, have been charged by…
Internet Tax Bill Needs Changes, DMA Says
The newly revised Internet Tax Freedom Act, passed unanimously last month by the House of Representatives, still needs…
Sears Chooses the Human Touch over IVR
While many businesses are shifting service strategies to interactive voice recognition and automated answering systems, Sears Home Central…
Drug Company Offers Free Calling Time
In an effort to gather crucial data that could spur popularity of its new drug, Teva Marion Partners,…
Participation Gives Industry Political Visibility
As the summer heat starts rolling in, most of the 1998 state legislative sessions wind will have already…
Matrixx, Intelliquest To Form Agreement
Matrixx Marking Inc., Cincinnati, an outsourced customer management solutions company with more than 30 call centers located throughout…
Hot On the Trail of Viagra: All-natural male potency formula sparks call-ins
An all-natural Chinese herb version of Viagra hopes to spark sales from call-in customers who want the hot…
Trash Pickup Co Sees High Return
NEW YORK–As the big users on the block measure telemarketing return on investment in terms of hundreds of…