Browsing Category
News
51732 posts
Companies Pursue COPC-2000 Certification
As quality management programs such as ISO 9000 gain popularity with teleservices firms seeking to gain a competitive…
Business Ecosystems Enhance Marketing
Like most marketing professionals, you probably think the Web can provide — if not now, then sometime in…
Investing in Infrastructure: Utilities Ramp Up Customer Service
As the Clinton Administration aims to introduce federal mandates for electric utility deregulation, 16 states are already well…
Audio Book Club Teams With Shareholder Direct
Audio Book Club Inc. has teamed up with Shareholder Direct to launch a toll-free number that will deliver…
List Insiders
List Biz Evolving, Executives Say While the list industry laments the demise of the Kleid Co., some leaders…
Businesses Eager to Adopt Direct Mail Tool
Predictive modeling, also known as list scoring, is an underused tool that can boost outbound response rates for…
AmeriComm Buys Cardinal Marketing
AmeriComm Holdings Inc. (AHI), a provider of direct mail products and services, purchased Cardinal Marketing Inc. last month.…
Branding the NYC Marathon
Nike, exclusive sponsor of sportswear and footwear for the 1997 New York City Marathon, is liquidating surplus custom…
TMS List Broker Dies in Traffic Accident
Laurene Pignato, director of the brokerage division at list brokerage firm Triangle Marketing Services (TMS), New York, was…
What List Brokers Should Provide
Managing list selection always was a problem for the small, lean and mean newsletter publishing operation at Marketing…