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Getting Brokers to Recommend Your Lists
There are perhaps millions of companies that use mailing lists, but — according to SRDS — only 754…
Privacy, Netiquette and Web Marketing
Target marketing on the Internet works. Unfortunately, enough marketers are engaging in poor strategies such as mass unsolicited…
PA Utility Banks on Internet to Compete in Dereg Climate
As two-thirds of Pennsylvania's electricity market became deregulated on July 1, PECO Energy's unregulated spinoff, Exelon Energy, entered…
Has White House Pushed Privacy Debate Too Far?
While the U.S. business community has been punched black and blue lately over the collection and use of…
Two Catalogers Lose Top Executives
Two catalogers that have weathered a few difficult years both just lost a key executive instrumental in their…
Consumers Continue to Ignore Credit-Card Offers
Although credit-card issuers are flooding customers with direct mail designed to stimulate card use, recipients are tossing the…
Wellman Resigns As ABI President
Jon Wellman resigned July 1 as president, director and chief operating officer of American Business Information, Omaha, NE,…
Nonprofit Sees Speedy Results Via Net
Putting Children First, a nonprofit organization that advocates the right of parents to choose their children's school, was…
DMA Names 4 to Hall of Fame
A man who founded one of the South's largest publishing companies and the creator of a multimedia teaching…
Virginia Commonwealth Adds DM Certification
Adding to the roster of existing graduate programs highlighting direct marketing studies, Virginia Commonwealth University has created a…