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Web Site, Database, Fan Club Rev Up NASCAR Initiative
NASCAR is preparing to serve auto racing fans into the next century through the development of three direct…
DMDNY Announces Grant Recipients
Direct Marketing Days in New York issued just over $3 million in grants and scholarships as part of…
DMA Names 4 to Hall of Fame
A man who founded one of the South's largest publishing companies and the creator of a multimedia teaching…
Virginia Commonwealth Adds DM Certification
Adding to the roster of existing graduate programs highlighting direct marketing studies, Virginia Commonwealth University has created a…
CPS Direct Wins Two Banking Assignments
CPS Direct, Woburn, MA, has won assignments from BankBoston and American Savings Bank. For BankBoston, Boston, the agency…
Kaiser Permanente Taps Rapp Collins as DM Agency
Kaiser Permanente, Oakland, CA, the country's largest non-profit health maintenance organization has selected Rapp Collins Worldwide, New York,…
Spree.com Debuts Online Golf Store
Internet retailer Spree.com, Thornton, PA, recently entered the $2 billion golf apparel market when it joined the PGA…
FTC: Net Sales May Top $220B in 2001
The Federal Trade Commission told the House Subcommittee on Telecommunications late last month that Internet business could grow…
Riches Leaves OgilvyOne for Toymaker Hasbro Inc.
Wendy Riches, OgilvyOne's North America chairwoman, has left the New York-based agency to head direct marketing and e-commerce…
Online Homes Will Grow to 102 Million
Market research firm International Data Corp. (IDC), Framingham, MA, and Web demographic research firm RelevantKnowledge, Atlanta, recently projected…