Browsing Category
News
51774 posts
Audio Book Club Teams With Shareholder Direct
Audio Book Club Inc. has teamed up with Shareholder Direct to launch a toll-free number that will deliver…
List Insiders
List Biz Evolving, Executives Say While the list industry laments the demise of the Kleid Co., some leaders…
Businesses Eager to Adopt Direct Mail Tool
Predictive modeling, also known as list scoring, is an underused tool that can boost outbound response rates for…
AmeriComm Buys Cardinal Marketing
AmeriComm Holdings Inc. (AHI), a provider of direct mail products and services, purchased Cardinal Marketing Inc. last month.…
Branding the NYC Marathon
Nike, exclusive sponsor of sportswear and footwear for the 1997 New York City Marathon, is liquidating surplus custom…
TMS List Broker Dies in Traffic Accident
Laurene Pignato, director of the brokerage division at list brokerage firm Triangle Marketing Services (TMS), New York, was…
What List Brokers Should Provide
Managing list selection always was a problem for the small, lean and mean newsletter publishing operation at Marketing…
Snyder's Latest Buy Boosts Healthcare Profile
Snyder Communications' recent acquisition of Arnold Communications for $120 million in Snyder stock brings the rapidly growing marketing…
New Toll-Free Number Might Cause Problem For Marketers
The Direct Marketing Association is rushing to contact toll-free marketers to secure their rights to the new 877…
FedEX Redesigns Call Centers To Make One From Many
Prompted by alarming results of a routine internal survey that revealed declines in its customer service standards, Federal…