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Companies See Growing Potential in Hispanic Lists
The potential of the Hispanic market is becoming apparent to direct marketers, and several list companies are developing…
*Fingerhut Loses Top Executive
Peter Michielutti, the man who spearheaded several of the programs that helped Fingerhut Companies Inc. engineer a financial…
DME Launches Re-sellers Department
Direct Marketing Experts (DME), Westlake Village, CA, a direct response advertising agency, has launched a re-sellers division to…
Companies Change Names, Focus
Bow Flex Inc., Vancouver, WA, a direct marketer of health-and-fitness products, changed its name to Direct Focus Inc.…
Big Flower Adds Software Vendors
Columbine JDS, a subsidiary of Big Flower Holdings Inc., New York, and computer services provider to the broadcast…
Rapp Collins, Customer Group Form Alliance
Rapp Collins Worldwide, New York, and consulting firm The Customer Management Group, Boston, have formed a partnership. CMG's…
FL Puts End to Sweepstakes Registration
An announcement from Florida last week means one less bureaucratic headache for the good guys in sweepstakes marketing…
E-Advertising Spending Up, IAB Reports
The Internet Advertising Bureau (IAB) reported last week that online ad spending for first-quarter 1998 reached $351.3 million,…
L.L. Bean Account Goes to Mullen
L.L. Bean, Freeport, ME, last week selected Mullen Advertising as its new agency. Billings are reportedly $20 million.…
Cahners Acquires A.F. Lewis & Co.
Cahners Business Information, New York, last week acquired A.F. Lewis & Co., New York, a directory and database…