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21st Century Adds E-Commerce Services
Direct marketing media organization 21st Century Marketing, Farmingdale, NY, recently added a section highlighting e-commerce mailing services to…
Program Gets Through to Hospital Execs
Contacting multiple influencers and specifiers in prospect and customer organizations. Consensus building and committee decision making. Consultative selling…
NBC Plans Summer Retail Push on Video Specials
NBC plans a retail push this summer on videotapes it began marketing last month in DRTV spots. The…
Companies Sail in With 'Titanic' Blitz
“Titanic” fever will hit the nation's VCRs this summer, and direct response will figure prominently as companies help…
Philips-Magnavox Revises Successful Ad
Following a DRTV campaign for its WebTV Classic Internet terminal last year, consumer electronics giant Philips-Magnavox launched a…
R.R. Donnelley Unveils Catalog Link
Commercial printer R.R. Donnelley & Sons, Chicago, recently created an Affiliate Network for its Select Source online commerce…
National Media, ValueVision Terminate Merger Agreement
National Media Corp., Philadelphia, and ValueVision International Inc., Minnesota, mutually terminated their merger agreement as the May 31…
Yahoo, Shopping.com Sign Pact
Search engine Yahoo, Santa Clara, CA, and online retailer Shopping.com, Corona Del Mar, CA, recently announced an advertising…
Sandino Sets Course for DRTV Pharma Ads
Sailing around the world in a self-built, 50-foot Chesapeake Bay schooner might be a retirement goal for some,…
Packard Bell to Feature AOL on PCs
Packard Bell, Sacramento, CA, and America Online, Dulles, VA, announced a multiyear marketing agreement that will feature AOL…