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Retail Pharmacist an Untapped Opportunity
According to the most recent CNN/USA Today/Gallup poll, consumers rate pharmacists as No. 1 for honesty and ethical…
USPS Program Encourages Auto Firms to Increase Advertising Through the Mail
The U.S. Postal Service has rolled out a pilot marketing program to increase Standard A advertising mail by…
Burger King Beefs Up Kids Club
Fighting for share of stomach and top of mind, Burger King is aiming to strengthen its loyalty with…
Cendant, AIG in Bidding War for Insurance Company
The desirability of selling insurance directly to consumers is evident from the bidding war to acquire American Bankers…
Americans Rate Postal Service as the Top Federal Agency, Study Finds
Nine out of 10 Americans give the U.S. Postal Service the highest favorability rating among federal agencies, according…
AFP, States Agree to Set New Sweepstakes Standards
Although American Family Publishers (AFP) has reached a voluntary consent agreement with the attorneys general from 32 states…
USPS to Add Priority Mail Plants, Expand Sunday Delivery
EE Initiatives announced by the U.S. Postal Service will give direct marketers more parcel-delivery options and may step…
Germans to Take 25 percent Stake in DHL
BONN – The German Post Office, Deutsche Post AG, will announce on Wednesday that it is taking a…
DMA Reviews 55 Ethics Cases
A year after beginning the public disclosure of ethics guidelines violations, the Direct Marketing Association has scrutinized more…
ABI's $33-Per-Share Bid For Metromail Tops GUS' $31.50
Great Universal Stores PLC (GUS) has a fight on its hands as it attempts to complete a merger…