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Citrus Express Poised for European Onslaught
Having conquered the DRTV airwaves in the United States, the Citrus Express is taking on Europe this month…
21st Century Adds E-Commerce Services
Direct marketing media organization 21st Century Marketing, Farmingdale, NY, recently added a section highlighting e-commerce mailing services to…
Program Gets Through to Hospital Execs
Contacting multiple influencers and specifiers in prospect and customer organizations. Consensus building and committee decision making. Consultative selling…
NBC Plans Summer Retail Push on Video Specials
NBC plans a retail push this summer on videotapes it began marketing last month in DRTV spots. The…
Companies Sail in With 'Titanic' Blitz
“Titanic” fever will hit the nation's VCRs this summer, and direct response will figure prominently as companies help…
DMA Selects Government Insider to Run Catalog
After a four-month vacancy, the Direct Marketing Association last week selected a government insider whose career spans more…
Amica Shifts From Word-of-Mouth Referrals to 18-City Mailing
In a major marketing strategy shift, Amica Mutual Insurance Co. is testing a series of mailings that mark…
DMA Blasts Privacy Study It Funded
The Direct Marketing Association is ruing the day it agreed to help pay for a University of Massachusetts…
Sur La Table Whets Appetites With New Catalog
With 12,000 items in its stores, retailer/cataloger Sur La Table, Seattle, has always grappled with the problem of…
Mattel Buys Pleasant Co. for $700 Million
Toy company Mattel Inc. announced last week that it will acquire Pleasant Co., a direct marketer of the…