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ClickZ Launches Newsletter for Marketers
E-commerce trade publisher, the ClickZ Network, San Francisco, recently announced the launch of its free weekly Executive Summary…
Cox Interactive Taps Viaweb Mall Software to Sell Ads
Local Web content provider, Cox Interactive Media, Atlanta, last month announced that it would be using technology from…
2 Firms Aim to Take Over E-Catalog Sales
Two competing companies are expected to unveil initiatives at this week's 15th Annual Catalog Conference & Exhibition in…
Getting Back to the List Basics
If I can paraphrase President Clinton, “It's the response, stupid.” With all the hoopla regarding the latest modeling…
Overcoming Fear of Buying on the Net
How would you like it if after a grueling day of mail-plan meetings, the pilot of your plane…
Stocks Slide on Lower Earnings Expectations
By now, investors should have a better idea of the extent of the stock market correction brought on…
*Showgoers Suffer in Clash of DM Titans
The concurrent scheduling of the direct marketing industry's second- and third-largest shows this week is forcing many companies…
Kleid Committee Urges Mailers to Pay Balances
The creditors' committee in the Kleid Co. bankruptcy case said last week that it is pleased with the…
True North Merges Modem Media, Poppe Tyson
True North Communications last week merged two of its interactive agencies, Modem Media and Poppe Tyson, to form…
ABI Buys JAMI; Deal Tops $10M
Vin Gupta is staying true to his word. The ambitious chairman of American Business Information (ABI), Omaha, NE,…