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Database Products & Services
IntelliCIS, IntelliQuest The Marketing Information Solutions division of IntelliQuest, Atlanta, has announced the availability of the first three…
Worries Over Rate Caser, Software Updates
LAS VEGAS — While mailers came to last week's National Postal Forum to network with colleagues, attend sessions…
Kraft, TCI Take the Narrow View
Kraft Foods and cable-television operator Tele-Communications Inc. forged a deal last month that would enable the packaged foods…
Children's Med Center Energizes Telethon
Trying to find a way to turn special-event attendees into donors, The Children's National Medical Center joined forces…
System Makes Marketing Data Accessible
Two years ago, anyone who wanted to run database marketing campaigns on “merchant” relational databases like Oracle and…
NCOA Can Save Money for Small Businesses
Barbara Gill's recent views (“List Owners With Small Files May Not Want to Use NCOA,” Feb. 9) were…
Determining Who Will Buy What, When
The recent advances in technology, data collection and outsourcing have given marketers new tools with the power to…
Novus Takes Over Comtrad Catalog File
Novus Marketing Inc., Tarrytown, NY, has been named list manager for Comtrad Industries' 175,000-name catalog buyers file. Comtrad…
Vendors Developing Shared Databases of Mail Fraudsters
In the battle against mail fraud, several vendors are developing databases that would allow mailers to share questionable…
Being in Direct Marketing Is No Reason to Apologize
I was part of the British contingent that came to the John Caples International Awards in New York…