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NCOA Can Save Money for Small Businesses
Barbara Gill's recent views (“List Owners With Small Files May Not Want to Use NCOA,” Feb. 9) were…
Determining Who Will Buy What, When
The recent advances in technology, data collection and outsourcing have given marketers new tools with the power to…
Novus Takes Over Comtrad Catalog File
Novus Marketing Inc., Tarrytown, NY, has been named list manager for Comtrad Industries' 175,000-name catalog buyers file. Comtrad…
Vendors Developing Shared Databases of Mail Fraudsters
In the battle against mail fraud, several vendors are developing databases that would allow mailers to share questionable…
Being in Direct Marketing Is No Reason to Apologize
I was part of the British contingent that came to the John Caples International Awards in New York…
English or Spanish? Publishers Debate Best Pitch
NEW YORK – The best way to attract new magazine subscribers in Latin America is to send out…
Japanese Consumer Shift Favors US Catalogers
SAN FRANCISCO – The shift in Japanese consumer attitudes towards choice, convenience, quality and price is permanent and…
Bigfoot Declares Victory in Spam Suit; Impact Debated
While free e-mail company Bigfoot Partners LC was victorious in last week's settlement with spam king Sanford Wallace,…
USPS Promotes Electronic Kiosk Program in Japan, China
TOKYO – In January USPS and Sanyo Corporation completed a six month market test of electronic kiosks that…
Fredrick in Mexico, Plans Brazil Test this Fall
FLEETWOOD, PA – Paul Fredrick Menstyle has begun to mail a Spanish language catalog featuring upscale men’s shirts…