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Oliver Wendell Holmes once wrote that hard cases make bad law. Harsh statutes also create problems, and an…

While Viagra is helping steam up bedrooms across America, the diamond-shape pill is sparking response rates to marketing…

Business-to-business direct marketing company RSL, New York, last month released BrandBase CD-ROM for Mac OS and Windows. According…

LONG BEACH, CA – The DRTV Expo and Conference here was billed as a “Spotlight on Business,” but…

The Senate last week unanimously passed the Consumer Anti-slamming Act (S. 1618), which prohibits the unauthorized switch of…

K-Tel International Inc., the marketer of entertainment products in Los Angeles that has made headlines with its rocketing…

Interim Services Inc., a $1.8 billion employment agency in Ft. Lauderdale, FL, completed a second flight of commercials…

In what is believed to be the first infomercial to address the sensitive subject of mental health, Charter…

Nonprofit agencies received a little good news in with a lot of bad news last week when the…

Tupperware, Orlando, FL, , is in the planning stages of a DRTV campaign, sources familiar with its infomercial…