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Reach and Retain Customers Through Digital Communication
Over the last several decades, businesses have watched the power to make buying decisions shift from manufacturers to…
Shareholder Group Opposes ValueVision Merger with National Media
The proposed merger between ValueVision International Inc., the shopping channel based in Minneapolis, and infomercial marketing company National…
Use Territory Management to Increase Leads
Although new customer acquisition is composed of many individual tasks split between marketing and sales, it is a…
Metromail Stock Soars 64 Percent; Abacus Leads in Profit, up 24 Percent
The DM stock group put in a good showing in February with one of its highest monthly gains.…
Mail-Order Music Clubs Rethink Strategies
The music industry's two biggest mail-order players are looking to spin new life into their businesses after posting…
Hyatt International Uses Database to Better Serve Its Guests
CHICAGO — Hyatt International Corp. is aiming to heighten awareness of customer needs by adopting a company mission…
Acxiom Offers InfoBase Database as a List
InfoBase, Acxiom's multisourced consumer database, is now available as a list. Although print ads have been running for…
KGP Helps Chicago's Field Museum
In assisting Chicago's Field Museum of Natural History with its new member-acquisition program, direct marketing agency Kobs Gregory…
iMarket, Goldmine Form Marketing Alliance
iMarket Inc., Waltham, MA, has entered into a strategic alliance with Goldmine Software Corp., Pacific Palisades, CA, to…
Guppy 22 Plans Generation Y Catalog
With its Internet presence, grass-roots marketing force and twentysomething management team, Guppy 22 hopes to make a splash…