News

DRTV marketing to the Hispanic market does not always translate well into Hispanic marketing expertise. Just because you…

Is DRTV Dead? While attending the DRTV Expo in Long Beach, CA, last month, several people in the…

As the May 31 deadline approaches on a tentative merger agreement between ValueVision International Inc., Minneapolis, and National…

The fundraising division of List Services Corp., Bethel, CT, has taken over the management of the National Foundation…

Bob Sher, a 30-year veteran of the information marketing arena, said last week that he has stepped down…

WASHINGTON — Deputy postmaster general Michael S. Coughlin told delegates at the DMA Government Affairs conference here May…

The Direct Marketing Association threw its support behind privacy efforts unveiled by Vice President Al Gore on Thursday.…

Ed Burnett has left Database America (DBA) after 20 years to run his own consulting firm. Burnett was…

Just when it looks like Cendant Corp. will slow its buying binge, the marketing giant has announced plans…

Creditors in the The Kleid Co. bankruptcy case should be receiving their first payments next week. Kleid, New…