Browsing Category
News
51786 posts
FCC Mandate Requires Phone Companies To Ask Customer Permission for Data
Local and long distance telephone carriers aiming to ring up new customers through usage information purchased from other…
DMA Takes Stand vs. Toll-free Pay-Phone Fees
Claiming that the new pay-phone compensation rate is too high and that it will increase the cost of…
PRC's Request for Updated Data Rejected
In a blow to mailers, Sam Winters, chairman of the U.S. Postal Service's Board of Governors, told the…
Negative Image Can Be Reversed
Often when I tell strangers what I do for a living, I am reminded of the phrase that…
Responding to Lawsuits, AFP Works to Regain Public Trust
Embattled magazine sweepstakes company American Family Publishers (AFP) has started a series of initiatives to reaffirm public faith…
Millard Expands Operations Into CT
The Millard Group Inc., Peterborough, NH, will expand its operation into the New York metropolitan area with the…
Worldata Debuts 1SmartSite.com
Marketing services company Worldata, Boca Raton, FL, on March 5 launched 1SmartSite.com, a one-stop site for online users…
For Planet Direct, There's No Place Like Home
In the race to become America's second starting point on the Web — and consequently an ad-dollar magnet…
Online Experience Means Web Site Success
Most of us in the direct marketing have ordered over the phone or through the mail many times.…
Delta Revamps Children's Flier Program
In a bold move to update its 10-year-old junior-flier program, Delta Air Lines has cut its membership list,…