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Gateway Changes Name, Boosts Its Business Market With New Division
Gateway, which officially changed its name from Gateway 2000 as part of a new branding campaign, has forged…
Juno, Audio Book Club Strike Marketing Alliance
Online service provider Juno, New York, announced an exclusive marketing alliance with audio books direct marketer Audio Book…
Cokes Adds Fizz in Summer PromotionPartnering with 9,500 retail outlets to of
Using a list program in lieu of a national television campaign, Coca-Cola is targeting teens for a summer…
Getting Ready for Privacy Principles
Effective July 1, 1999, the Direct Marketing Association will institute a new set of privacy principles for consumer…
Variable Data Printing Promises Personalization
NEW YORK — Personalization was the dominant theme and variable data printing and remote document production were the…
Revenue Strong for AOL's 3Q
America Online Inc., Dulles, VA, last week reported a stronger-than-expected third quarter bolstered by healthy gains in its…
Companies Bet on Latest Products at Mailcom
Along with the rate case and ABE startup, other postal issues concerned attendees at the Mailcom '98 mail…
Cendant's 1Q Earnings Beat Wall Street Estimates
Continuing its rebound from the reporting of potential accounting irregularities April 16, Cendant Corp. posted preliminary first-quarter results…
Runyon Addresses Governors for Last Time
While most mailers were biting their nails wondering whether the U.S. Postal Service's Board of Governors would announce…
Paxson Subscribes to Nielsen Ratings
Paxson Communications Corp., the TV station group in West Palm Beach, FL, that airs mostly infomercials, signed a…