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USPS Program Gets Stamp of Approval
In an effort to attract young stamp collectors, the U.S. Postal Service recently started a nationwide marketing campaign…
Esprit Searches Stores for Models
Less than a year since the re-launch of its catalog after a 10-year hiatus, Esprit de Corp., San…
MSGI Expands Into Texas
Metro Direct, an operating unit of Marketing Services Group Inc. (MSGI), New York, will open a new office…
K-Tel, Guthy-Renker Strike Programming Deal
K-Tel International Inc., a marketer of entertainment products in Los Angeles, signed a programming agreement with Guthy-Renker Corp.’s…
Managing Web-Driven Channel Conflict
“In the business world, everyone is always working at legitimate cross-purposes, governed by self-interest.” — Harold Geneen, ITT…
List Bank, Walter Karl Team up
The Walter Karl Co., Greenwich, CT, has announced a strategic partnership with the List Bank, Evanston, IL, whereby…
Harte-Hanks Changes Name
Harte-Hanks Communications Inc. changed its name to Harte-Hanks Inc. at its annual shareholder meeting May 5. The change…
Airline Taps Miller Huber
British Airways has selected Miller Huber Relationship Marketing, San Francisco, to develop a business-travel relationship marketing program that…
National Geographic Campaign Begs Question: Too Soon for Visuals in E-Mail Marketing?
Never one to let a chance to use visuals pass by, the National Geographic Society's online arm launched…
Berenson, Isham Acquires InterActive's Web Division
In a move that already has helped the agency win a new client, Berenson, Isham & Partners, Boston,…