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Periphonics Moves to Position IVR in Italy
Telephone technology solutions provider Periphonics is seeking to convince Italian businesses of the benefits of Interactive Voice Response…
Just How Hot Are Those Hotlines?
“If hotline names don't work, nothing will.” “It seems like hotline names are the only thing worth mailing…
Best Responders Often Are the Highest Spenders
Tim Berry's otherwise excellent article (“Developing an Acquisition Modeling Strategy,” April 20) contains a minor technical flaw. He…
Sales Increase 12.4% at Hello Direct
Hello Direct Inc., San Jose, CA, reported that sales for the first quarter ended March 31 rose 12.4…
Energy Firms Turn up Dereg Competition
Energy service companies looking to light up their customer base before the start of staggered deregulation in New…
Marketing Mergers Will Make Little Impact on Airline Frequency Programs
Despite rumblings of anti-trust violations, airlines are moving ahead with plans to merge marketing programs. With Northwest Airlines…
Consultants Bring Expertise, Objectivity to Operations
As the telephone becomes a greater generator of revenue and a better facilitator of one-on-one marketing, companies are…
Rapid DM Growth Predicted as Russian Economy Turns Corner
BRUSSELS – The Russian economy turned a crucial corner last year that will make solid growth of direct…
Morbid Vanity Generates Thousands of Calls
Ten years ago, Vidal Herrera, living on disability after rupturing three discs by hoisting a 5-foot 2-inch, 285-pound…
Expect Deals To Keep Industry Abuzz All Year
The direct marketing industry is setting all-time highs for merger and acquisition activity, and teleservice deals continue to…