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Reader's Digest Pushes Into Health Care Market With 'Unserts'
Reader's Digest is moving ahead with a plan to deliver targeted information and advertisements to sufferers of 25…
Marketers Tune in to Direct Response Radio, Advertising Jumps 82 Percent in '97; Companies Report Bi
Direct response radio advertising is on the upswing. Advertisers allocated $62 million toward the medium last year, an…
NY Restaurants Get Feedback With Response Cards
Two restaurant groups in New York are keeping pace with their customers’ needs through diner response cards. Be…
Nonprofit Mailer Finds Ways to Cut Postal Costs Redirecting Mail, Careful Shipping Helps Boys Home S
When Mark Kirchhoff from Father Flanagan's Boys Home met with executives at Metromail, Lombard, IL, early last year,…
NYU Course Offers Self-Marketing Basics
A new class being offered at New York University will teach students how to better market themselves to…
CENSUS 2000: Mailers Voice Views on Sampling
Not only are direct mailers concerned about the fate of Census 2000 after Martha Farnsworth Riche’s resignation last…
Reader's Digest Moves Into Healthcare Information Market
Reader's Digest is moving ahead with plans to deliver targeted information and advertising to sufferers of 25 different…
Field Units Test USPS' New Barcode Evaluator
The U.S. Postal Service has deployed an updated version of the Automated Barcode Evaluator (ABE) at several field…
Metromail Sees Possible Conflict With Henricks' New Job
Susan Henricks never imagined that the noncompete agreement she signed before she stepped down as president and CEO…
Tru-Vantage, Mega Systems Settle FTC Charges
Infomercial marketing companies Tru-Vantage Llc. and Mega Systems International Inc. are among the defendants ordered to pay $1.1…