Browsing Category
News
52301 posts
*PRC Comes Through for Direct Mailers
After a 10-month statutory review period that included 156 pieces of testimony, 449 library references and support documents…
ICG Uses IntelliQuest to Seek New Customers
Integrated communications provider ICG Netcom, Englewood, CO, and IntelliQuest Marketing Information Solutions, Austin, TX, a database marketing company,…
Paxson Revenues Rise With Station Acquisitions
Paxson Communications Corp., the TV station group owner in West Palm Beach, CA, reported that revenues rose 67…
Banks Customize DM Packages to Explain Mergers
In an effort to slash customer churn in the midst of their merger frenzy, some big-name banks are…
One-to-One Marketing Gain Share of the Customer
Technology and a theory of marketing that one observer called “formalized common sense” have advanced the practice of…
Global Direct's Net Sales Increase 31 Percent for 1Q
Global DirectMail Corp., a direct marketer of computer products, reported that net sales for its first quarter ended…
Forrester Launches Online Retailing Strategies
Forrester Research, Cambridge, MA, announced last month the launch of its newest service, Online Retailing Strategies. The service's…
DMA Urges Members to Write Senate
DMA Urges Members to Write Senate In an attempt to get the Internet Tax Moratorium legislation addressed before…
Reorganization Factor in 16% Drop in Sales at Egghead.com
Egghead.com Inc., Spokane, WA, an online reseller of computer products, reported that consolidated net sales for its fiscal…
Excite, Netscape Ink Deal in Portal Push
Netscape Communications Corp. and Excite Inc. announced a partnership last week that they expect will help Netscape in…