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ADVO Reports 2Q Earnings Up
Co-op direct marketer ADVO Inc. reported last week that results for its second fiscal quarter ending March 28…
DoubleClick Adds Seven Sites to Network
DoubleClick Inc. (Nasdaq: DCLK), New York, announced last week that it has added seven Web sites to the…
Dress Rehearsal Hits Full Swing
Although the three Census 2000 dress rehearsal sites testing census procedures are showing impressive response rates, experts remain…
Graduating to Full-Fledged Marketing Programs
Ohio State University graduates who truly love their alma mater can purchase a casket featuring the college logo…
Financial Briefs
Deluxe Direct Response Signs MCIF Agreement Small financial institutions that outsource data processing need assurance that their systems…
Companies ally to bring banking technology to cable television
Four major companies have forged an alliance that will let cable subscribers get their daily dose of sitcom…
Acxiom Adds Another Internet-Based Service to Lineup
As part of an ongoing string of new product initiatives and existing service enhancements, Acxiom Corp. introduced a…
Why Can't a Woman Fill Runyon's Shoes at USPS?
Imagine a female postmaster general. Why shouldn't the 71st postmaster general break with tradition? The search committee should…
ABE Machines Aren't Ready, Mailers Warn
The USPS' Automated Barcode Evaluator system — set to begin next week — is not ready, according to…
Audio Book Club Gains Members From Web Site
Audio Book Club Inc. (AMEX: KLB), Boca Raton, FL, last week announced that its Web site (www.audiobookclub.com) garnered…