Browsing Category
News
52184 posts
Russians, Poles Push DM Growth at FEDMA
BRUSSELS–Russian and Polish direct marketers used the second annual FEDMA Forum here to once again push Eastern Europe…
DMers Watch as European Union Countries Change Currency
BRUSSELS — U.S. direct marketers active in Europe will face a three-year period of uncertainty beginning Jan. 1,…
Web Continues Driving Privacy Debate
As the Direct Marketing Association nudges its members closer to the July 1, 1999, deadline for compliance with…
Good Planning Can Keep You Out of Court
As I recently finished a week of arbitration over bitter disputes about a long-term agreement and business relationship,…
K-Tel Direct Pulls Out of Media Buying
K-Tel Direct, the DRTV marketing division of K-Tel International Inc., Los Angeles, closed its media buying operations to…
Media Buying Strategies Change as Dollars Pour In
As billions of dollars pour into the explosive world of DRTV media, the buying strategies are growing more…
The Realities Behind Direct Response Myths
Direct response television lends itself to a staggering variety of misperceptions, false assumptions and just plain strange ideas.…
Experian, Metromail Work on Merging
The Great Universal Stores PLC cash tender offer for Metromail closed April 10 in a transaction valued at…
SunTiger Wins $2.7M in Patent Suit Over Blue-Blocking Sunglasses
SunTiger Inc., a Calabasas, CA, company that owns the rights to the technology for “blue-blocking” sunglasses, was awarded…
DMA Mails Privacy Draft To Members
In a move that is sure to spark debate, the Direct Marketing Association last week mailed its members…