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Jones to Lead Grizzard-Philadelphia
Weeks after opening an office in Washington, DC, Atlanta-based Grizzard has announced the selection of Rena Jones to…
iMall Focuses On E-Commerce, DM; Sales Jump 25%
Internet mall iMall recently shifted its focus from Web-site building to e-commerce and direct response marketing and saw…
Grey Healthcare President Focuses on Branding, Loyalty
As the new president of Grey Healthcare Group, Jane Parker is hoping to help transfer the branding, loyalty…
Ernst & Young: Merchant Focus Too Narrow
By Michael Bush By using sales as the sole gauge of Web commerce, industry experts are missing the…
Case Study: Blair Faces Challenge of Reinventing Itself
Blair Corp., founded in 1910 by John L. Blair Sr., is one of cataloging’s oldest firms. The company…
Database Companies Ready Their Utility Solutions
The approach of widespread deregulation and the consequent need of utility companies to better manage their customer and…
CUC-HFS merger expected to yield an additional 2 million club members
In just its first year after joining with HFS Inc. to form Cendant Corp., the company formerly known…
Hallmark, Polk Hope New Car Card Drives Customer Loyalty
Hallmark, which has a greeting card for almost any occasion, now produces cards to congratulate car buyers and…
Two Programs Make Use of Web and Warehouse
Enthusiasm for new technologies follows a well-known, two-humped pattern. First, there's a peak of excitement when the technology…
Maryland Drivers Demand Privacy
Today's privacy column has nothing but bad news for marketers. If you have been having a tough day,…