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Reuters AdValue Network Plans to Target DRTV Buyers
Reuters America, the media and transaction management giant, hopes to sign up more DRTV media buyers to its…
Rate Hikes Scare Buyers: Competition for Cable Media Grows
As cable networks lure a bigger share of media dollars this year, direct response advertisers expect to be…
Paxson Venture with Guthy-Renker Appears Stalled
It appears that the programming joint venture between Guthy-Renker Corp., the DRTV marketing company in Palm Desert, CA,…
Good Planning Can Keep You Out of Court
As I recently finished a week of arbitration over bitter disputes about a long-term agreement and business relationship,…
K-Tel Direct Pulls Out of Media Buying
K-Tel Direct, the DRTV marketing division of K-Tel International Inc., Los Angeles, closed its media buying operations to…
Media Buying Strategies Change as Dollars Pour In
As billions of dollars pour into the explosive world of DRTV media, the buying strategies are growing more…
The Realities Behind Direct Response Myths
Direct response television lends itself to a staggering variety of misperceptions, false assumptions and just plain strange ideas.…
Leading Suppliers in the UK
Company Profiles furnished by participating international suppliers. Click on the link below to view the listings. http://web1.dmnews.infotech-nj.com/cgi-bin/yellowpages_search.cgi?ycatid=F14
Turn Web Visits Into Useful Information
You built a Web site and they did come, but who are they? Knowing the demographics of your…
California's Deregulation Slow to Attract Customers
Direct mail was the most effective advertising medium used by energy companies in the months leading up to…