Browsing Category
News
51734 posts
Worldata Buys Back WebConnect
List-management and database marketing firm Worldata announced last week that it has bought back publisher CMP Media Inc.ís…
Free Software Gives Politicians a Boost, Mailer's Program Reduces Printing Costs, Improves Address D
A software company is planning to assist in one of the country's oldest annual direct mail campaigns in…
J.Crew Lays Off 100 Workers After Disappointing Year
J.Crew Group, New York, has dismissed 100 workers, or 10 percent of its salaried employees, following a year…
Reliable Corp. Acquires Fidelity Direct
The Reliable Corp., a direct marketing subsidiary of Boise Cascade Office Products Corp., Itasca, IL, announced last week…
How the Internet Is Privacy and Profit Positive
Imagine for a moment, that catalog marketing were a new medium for the direct marketer. Could this new…
Super Heroes Wage Oki Campaign ; Ad Readership, Web registration Garners Qualified Leads
Oki Semiconductor is feeding its sales representatives more than 1,000 qualified leads from the Internet each week —…
Reader's Digest Moves Into Healthcare Information Market
Reader's Digest is moving ahead with plans to deliver targeted information and advertising to sufferers of 25 different…
Field Units Test USPS' New Barcode Evaluator
The U.S. Postal Service has deployed an updated version of the Automated Barcode Evaluator (ABE) at several field…
Metromail Sees Possible Conflict With Henricks' New Job
Susan Henricks never imagined that the noncompete agreement she signed before she stepped down as president and CEO…
Tru-Vantage, Mega Systems Settle FTC Charges
Infomercial marketing companies Tru-Vantage Llc. and Mega Systems International Inc. are among the defendants ordered to pay $1.1…