News

Database marketers take heed: Over the past decade, predictive models have become the database marketer's weapon of choice…

United Parcel Service of America has announced that it will offer money-back guarantees on on-time deliveries of commercial…

Cendant Corp. suffered a major blow as the Wall Street darling unraveled amid an investigation of major accounting…

As the automotive industry becomes more adept at collecting internal customer information, it is turning to database marketers…

Did you hear the one about the e-mail marketer who not only had no fear of being labeled…

Branding of packaged goods has been a staple in the ever competitive world of retail supermarkets, but now…

Retail giant Sears, Roebuck & Co. has implemented a new credit-decision-support software system in its more than 3,000…

A new shopping search engine aims to help online merchants stand out in the increasingly crowded e-commerce arena.…

Lieber, Levett, Koenig, Farese, Babcock has teamed with therapy and behavioral medicine organization Behavioral Associates to launch a…

The healthcare group created by advertising agency Gillespie's acquisition of healthcare marketing firm RAR & Associates plans to…