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Census Director Quits
Census director Martha Farnsworth Riche announced Jan. 13 that she will leave her position at the end of…
Yoyodyne Announces Promotions Partners
Internet direct marketing company Yoyodyne (www.yoyobiz.com) announced partnerships with Sprint ís Internet service provider Sprint Internet Passport; Internet…
Lands' End Holiday Sales Jump 14 Percent
Lands' End Inc., Dodgeville, WI, reported Jan. 13 that its holiday sales rose 14 percent, to $380 million,…
Acxiom Reports Record Revenue, Earnings in 3Q
Acxiom Corp., Conway, AK, announced Jan. 13 that the company had record revenue and earnings for the third…
AlphaGraphics Debuts National Campaign
AlphaGraphics Inc., Tucson, AZ, launched its first nationwide advertising campaign Jan. 12, which include a direct mail program…
Worldata Buys Back WebConnect From CMP
List management and database marketing firm Worldata announced Jan. 12 that it has bought back publisher CMP Mediaís…
New Software Offers Store-Specific Customer Data
The U.S. division of ACNielsen Corp., a market research firm in Schaumburg, IL, and Spectra Marketing, a Chicago-based…
Publishers May Feel Heat Over Wording of Soft Offer
“Free issue” solicitations, widely used by magazines to reel in potential subscribers, are coming under fire as individuals…
Firms Grab Up Revenue-Sharing Ventures
Revenue-sharing is the hottest trend in online commerce right now. Web pioneers like Amazon Books and CDNow are…
Bits and Bytes
Web-Site Card Deck Set for Third Drop Offline Media Inc., New York, announced it is set for a…