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Company Taps Into $600B Market Touting End-of-Millennium Solution
Capitalizing on corporate America’s fear that the year 2000 will deal a body blow to its computer systems,…
Marketers Reach Consumers at Life’s Big Events, Ads Target Couples Planning Their Weddings
While tackling the assignment of developing a business plan at the University of Michigan’s business school in 1991,…
Publishers May Feel Heat Over Wording of Soft Offer
“Free issue” solicitations, widely used by magazines to reel in potential subscribers, are coming under fire as individuals…
Firms Grab Up Revenue-Sharing Ventures
Revenue-sharing is the hottest trend in online commerce right now. Web pioneers like Amazon Books and CDNow are…
Bits and Bytes
Web-Site Card Deck Set for Third Drop Offline Media Inc., New York, announced it is set for a…
Infomercial Drives Golf Industry to Repeat Its Success
The overwhelming success of the Adams Golf “Tight Lies” infomercial last year has golf retailers rethinking their marketing…
Online Campaign’s Aim Is Payers; Electronic Newsstand Concentrates on Getting Credit Card Numbers
To combat the Internet’s generally low lead-conversion rate, online magazine retailer Electronic Newsstand, Washington, DC, has launched banner…
These Catalogs Fit the Bill, Companies Tout What Sperm Donors Offer
While a range of companies have used catalogs to present their products and services to targeted audiences, none…
QVC Completes First Year in Germany, Expects to Break Even in 1999
DUESSELDORF, Germany — QVC racked up sales of 20 million German marks ($11.1 million) from 100,000 customers in…
AMA's Seminar Business Booming In Mexico,Return to Profitability After Recession
MEXICO CITY — The American Management Association dropped 2.4 million brochures to the top 20 cities in Mexico…