News

The Polk Co. said mailers will benefit from quicker construction of sophisticated models and delivery of scored lists…

Kent & Spiegel Direct Inc., a DRTV marketing company in Culver City, CA, confirmed today that it filed…

With a colorful Web site and witty ads, Internet PC company iDot.com targeted clever, tech-savvy customers when it…

Financial services companies seeking to target investors will have an opportunity to reach their largest audience ever through…

Dell Computer Corp. reported last week that first-quarter revenues skyrocketed 52 percent to $3.9 billion vs. $2.6 billion…

Marketing strategies company Looking Glass Inc., Denver, formed an alliance with Scarborough Research, New York, to combine its…

Grey Healthcare Group, New York, has expanded its medical education expertise by hiring Frank Rodino as managing director…

In an effort to funnel comprehensive leads to re-sellers of its $16,000 printer, computer provider Hewlett-Packard is launching…

Lured by the prospect of promoting shows directly to millions of cable subscribers, big-name programmers such as HBO,…

24/7 Media Inc., New York, has gained five clients for online advertising representation in the past 2 1/2…