News

Biztravel.com has launched an online ad campaign using a new banner-tracking service that its executives think is their…

More than 50 years after it launched its classic paper appointment books, Day-Timers Inc., Allentown, PA, is about…

Student Advantage LLC, a marketing services company offering membership, discount and online programs aimed at the college market,…

AT&T, Basking Ridge, NJ, has consolidated its college market business with Foote, Cone & Belding Direct, New York.…

Integrated marketing agency Leslie Advertising, Greenville, SC, has built up its direct marketing capabilities by formalizing them into…

With a roster that already includes work-clothing catalogers Image First and Dickies, shirt maker Van Heusen and lingerie…

E-mail list developer and manager NetCreations Inc. announced last week that it has been selected to manage online…

Participants in the RFMplus cooperative database of recent mail-order buyers can lower their postage costs and improve mailing…

Making its first foray into direct marketing, retailer Dayton Hudson Corp., Minneapolis, has acquired St. Paul cataloger Rivertown…

The bidding war for Metromail escalated March 26 as both Great Universal Stores PLC (GUS) and American Business…