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True Modeling Needs to Start With Penetration Analysis
I would like to add to the discussion of CareerTrack's use of regression for modeling of its list…
Salford Systems, CART
Data-mining software developer and consultant Salford Systems, San Diego, has introduced its CART classification and registration-tree software. The…
Sachs Group, Astro Sachs
Sachs Group, Evanston, IL, an information provider for the healthcare industry, last week announced its Astro Sachs service…
Harte-Hanks, Relationship Builder
Database marketing requirements supporter Harte-Hanks Data Technologies, Billerica, MA, last month released its Relationship Builder database construction and…
Was Gore’s Speech Giving a Warning to Marketers?
The Direct Marketing Association applauded privacy initiatives announced by Vice President Al Gore last week, but some think…
Experian Direct Tech, CircBase
Experian Direct Tech, Schaumburg, IL, last month launched its CircBase cooperative database, which features more than 90 publications…
Courts Find New Constitutional Privacy Rights
Oliver Wendell Holmes once wrote that hard cases make bad law. Harsh statutes also create problems, and an…
Campaign Finds Robust Prospecting for Viagra
While Viagra is helping steam up bedrooms across America, the diamond-shape pill is sparking response rates to marketing…
RSL, BrandBase
Business-to-business direct marketing company RSL, New York, last month released BrandBase CD-ROM for Mac OS and Windows. According…
May & Speh, Datascore
Technology-based information management services provider May & Speh, Downers Grove, IL, launched a customer management solution last month…