Browsing Category
News
52190 posts
Dayton Hudson Acquires Cataloger Rivertown Trading
Making its first foray into direct marketing, retailer Dayton Hudson Corp., Minneapolis, has acquired St. Paul cataloger Rivertown…
**GUS, ABI Increase Offers for Metromail
The bidding war for Metromail escalated March 26 as both Great Universal Stores PLC (GUS) and American Business…
Companies Work to Atrract Gay Travelers
Two years ago, American Airlines became the first big-name corporation to add several employees to its 100-person sales…
Novus Gets Seventeen File
Seventeen0323 Novus Marketing, Tarrytown, NY, has taken over management of the Seventeen magazine account from the Kleid Co.,…
Ryan Partnership helps Pharmanex Push Dietary Supplements
Through highly targeted marketing campaigns aimed at women between the ages of 35 and 54 in 17 markets,…
Keep Abreast of Fast-Changing Industry
In a business environment as dynamic as the healthcare industry, information accuracy is not easy to maintain, but…
Without Trend Data, Web Commerce Still Is E-Hype
At a recent e-commerce conference, a well-known Web merchant lamented: “Web technology is wonderful, but in my case…
Kleid: A President's Perspective
By now, everyone in the list business is aware the Kleid Co. has filed for bankruptcy protection. Since…
Agency Hopes to Lure Health-Card Prospects, Boost Bank Loyalty
Encore Marketing International Inc. hopes to open the door to millions of new prospects for the MedAdvantage discount…
Site Adjusts Prices According to Demand
Internet start-up company MarketLive Inc., San Francisco, launched a computer-equipment liquidation site earlier this month that automatically adjusts…