Browsing Category
News
52537 posts
Anti-Slamming Bill Includes Spam
The Senate last week unanimously passed the Consumer Anti-slamming Act (S. 1618), which prohibits the unauthorized switch of…
K-Tel, GRTV Network Ink Show Deal
K-Tel International Inc., the marketer of entertainment products in Los Angeles that has made headlines with its rocketing…
Interim Spot Campaign Builds Leads, Awareness
Interim Services Inc., a $1.8 billion employment agency in Ft. Lauderdale, FL, completed a second flight of commercials…
Charter Hospitals Tests Infomercial for Treatment
In what is believed to be the first infomercial to address the sensitive subject of mental health, Charter…
Nonprofits Still Hit Hard in PRC Rate Increase
Nonprofit agencies received a little good news in with a lot of bad news last week when the…
Tupperware Plans Infomercial Campaign to Boost Distribution
Tupperware, Orlando, FL, , is in the planning stages of a DRTV campaign, sources familiar with its infomercial…
DMers Welcome Henderson as PMG
WASHINGTON — Direct marketers and mailers voiced their approval over last week's appointment of William J. Henderson as…
Nissho Iwai Buys Into Guthy-Renker Asia Pacific
Japanese trading giant Nissho Iwai Corp., Tokyo, purchased a minority interest Guthy-Renker International Asia Pacific, a subsidiary of…
FTC Attacks Seminar Selling: Business Opportunity Programs Face Broad 11-State Sweep
The Federal Trade Commission and 11 state law enforcement agencies are cracking down on seminar programs that promise…
Branch Scripting Leads to Successful Up-Selling
Our goal in direct response TV marketing has changed in the last few years as media costs have…