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Nonprofits Still Hit Hard in PRC Rate Increase
Nonprofit agencies received a little good news in with a lot of bad news last week when the…
Tupperware Plans Infomercial Campaign to Boost Distribution
Tupperware, Orlando, FL, , is in the planning stages of a DRTV campaign, sources familiar with its infomercial…
DMers Welcome Henderson as PMG
WASHINGTON — Direct marketers and mailers voiced their approval over last week's appointment of William J. Henderson as…
Nissho Iwai Buys Into Guthy-Renker Asia Pacific
Japanese trading giant Nissho Iwai Corp., Tokyo, purchased a minority interest Guthy-Renker International Asia Pacific, a subsidiary of…
FTC Attacks Seminar Selling: Business Opportunity Programs Face Broad 11-State Sweep
The Federal Trade Commission and 11 state law enforcement agencies are cracking down on seminar programs that promise…
Branch Scripting Leads to Successful Up-Selling
Our goal in direct response TV marketing has changed in the last few years as media costs have…
Will E-Mail Marketing Replace Post Office?
The American Management Association made a startling announcement recently: E-mail has eclipsed the telephone as the primary business…
DRTV People
Margaret K. Mollo was appointed vice president of national advertising sales at Knowledge TV, a cable channel owned…
Drug Co.'s Freedom Not Without a Price
The entry of pharmaceutical companies into DRTV marketing is revolutionizing telemarketing services in many ways and has provided…
Hanes Airs Program for T-ShirtMaker Software
In an effort to bolster sales of its two-year-old Hanes T-ShirtMaker software for the small office/home office market,…