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AFP, States Agree to Set New Sweepstakes Standards
Although American Family Publishers (AFP) has reached a voluntary consent agreement with the attorneys general from 32 states…
Mortgage Co. Nabs Rizzuto
A new infomercial campaign for National Finance Corp., a mortgage bank in Albany, NY, is trying to explain…
Spring Conference in DC Highlights New Agenda for DRTV Marketers
WASHINGTON – While the trade association NIMA was originally formed to address the special needs of the infomercial…
DMA Reviews 55 Ethics Cases
A year after beginning the public disclosure of ethics guidelines violations, the Direct Marketing Association has scrutinized more…
ABI's $33-Per-Share Bid For Metromail Tops GUS' $31.50
Great Universal Stores PLC (GUS) has a fight on its hands as it attempts to complete a merger…
Rep. Tauzin, FTC Stress Consumer Privacy Concerns
The most important legal theme that pervaded this month's spring meeting of the Electronic Retail Association, as NIMA…
J.Peterman Offers 'Titantic' Replica
Tonight, millions of Oscars viewers will see a necklace like the one actress Kate Winslet wore in “Titanic”…
Guthy-Renker Plans Major Move into Hard Goods
Guthy-Renker Corp., the DRTV marketing company based in Palm Desert, CA, plans a major move into the hard…
Direct Response a Natural for Alternative Remedies
Sales of homeopathic, herbal and natural remedies via direct-response television could blossom this year, as both manufacturers and…
Tactica Realigns Company Behind Igia Line
Tactica International Inc., New York, a marketer of products through DRTV campaigns, formed a new company, Igia Direct,…