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MarketFirst Helps Integrate Marketing, Sales
Direct and database marketers tend not to make much of a distinction between sales and marketing functions. But…
Thane Hires Investment Banker for Pending IPO
Thane International Inc., an $80 million DRTV marketing company in La Quinta, CA, took a first step toward…
Higher Media Rates Mean More Complex Strategies
As most of the Fortune 500 companies have discovered, direct response TV marketing is a very cost-effective channel…
Cost-Per-Order Rates Matter More Than Size
Question: Which of the following call centers represents the better investment for a DRTV marketer? A) Call Center…
Young & Rubicam, Genesis Complete IPOs
Two companies involved in direct marketing have completed initial public offerings in the past few days, drawing strong…
Paxson Names Former Sony Head as Chairman
Paxson Communications Corp., the TV station group in West Palm Beach, FL, whose growth has been financed with…
LSC to Manage Cancer Foundation's Donor List
The fundraising division of List Services Corp., Bethel, CT, has taken over the management of the National Foundation…
Sher Leaves KnowledgeBase for New Venture
Bob Sher, a 30-year veteran of the information marketing arena, said last week that he has stepped down…
*Coughlin: No Clue When New Postal Rates Will Begin
WASHINGTON — Deputy postmaster general Michael S. Coughlin told delegates at the DMA Government Affairs conference here May…
DMA Throws Support Behind White House Privacy Efforts
The Direct Marketing Association threw its support behind privacy efforts unveiled by Vice President Al Gore on Thursday.…