Browsing Category
News
52202 posts
ABI's $33-Per-Share Bid For Metromail Tops GUS' $31.50
Great Universal Stores PLC (GUS) has a fight on its hands as it attempts to complete a merger…
Rep. Tauzin, FTC Stress Consumer Privacy Concerns
The most important legal theme that pervaded this month's spring meeting of the Electronic Retail Association, as NIMA…
J.Peterman Offers 'Titantic' Replica
Tonight, millions of Oscars viewers will see a necklace like the one actress Kate Winslet wore in “Titanic”…
Guthy-Renker Plans Major Move into Hard Goods
Guthy-Renker Corp., the DRTV marketing company based in Palm Desert, CA, plans a major move into the hard…
Direct Response a Natural for Alternative Remedies
Sales of homeopathic, herbal and natural remedies via direct-response television could blossom this year, as both manufacturers and…
Tactica Realigns Company Behind Igia Line
Tactica International Inc., New York, a marketer of products through DRTV campaigns, formed a new company, Igia Direct,…
HSN Direct Struggles for Profitability
HSN Direct, the infomercial marketing firm affiliated with the Home Shopping Network in St. Petersburg, FL, is struggling…
WCJ-Rochester Gets Xerox Account
Xerox Corp. tapped Wunderman Cato Johnson-Rochester to create integrated marketing campaigns for its North American Retail Operations program…
Brylane Reports Sales Up for FY97
Brylane Inc., New York, saw double-digit increases in sales and income for fiscal 1997 ended Jan. 31. Pro-forma…
British Company Offers Money-Back Guarantee
LONDON–Firstbase, a British list company, is offering a money-back guarantee to new customers if returns for incorrect names…