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Did Video Promos Boost Jerry Springer Ratings?
One area of recent speculation among marketers of videotapes is whether the DRTV campaign for the “Jerry Springer…
Major Metro Dailies Muscle For Market Share
With readership down and advertising revenues up throughout much of the newspaper industry, some of the country's biggest…
K-Tel Buys Ailing Regal Shop for $2.5M
K-Tel International Inc., Los Angeles, acquired the major media assets and some assumed debt of Regal Shop International,…
Thane Rents Out BioSlim List
Thane International Inc., a DRTV marketing company in LaQuinta, CA, began renting its list of buyers of the…
Mortgage Co. Nabs Rizzuto
A new infomercial campaign for National Finance Corp., a mortgage bank in Albany, NY, is trying to explain…
Spring Conference in DC Highlights New Agenda for DRTV Marketers
WASHINGTON – While the trade association NIMA was originally formed to address the special needs of the infomercial…
DMA Reviews 55 Ethics Cases
A year after beginning the public disclosure of ethics guidelines violations, the Direct Marketing Association has scrutinized more…
ABI's $33-Per-Share Bid For Metromail Tops GUS' $31.50
Great Universal Stores PLC (GUS) has a fight on its hands as it attempts to complete a merger…
Rep. Tauzin, FTC Stress Consumer Privacy Concerns
The most important legal theme that pervaded this month's spring meeting of the Electronic Retail Association, as NIMA…
J.Peterman Offers 'Titantic' Replica
Tonight, millions of Oscars viewers will see a necklace like the one actress Kate Winslet wore in “Titanic”…