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DMA Reviews 55 Ethics Cases
A year after beginning the public disclosure of ethics guidelines violations, the Direct Marketing Association has scrutinized more…
ABI's $33-Per-Share Bid For Metromail Tops GUS' $31.50
Great Universal Stores PLC (GUS) has a fight on its hands as it attempts to complete a merger…
Rep. Tauzin, FTC Stress Consumer Privacy Concerns
The most important legal theme that pervaded this month's spring meeting of the Electronic Retail Association, as NIMA…
J.Peterman Offers 'Titantic' Replica
Tonight, millions of Oscars viewers will see a necklace like the one actress Kate Winslet wore in “Titanic”…
WCJ-Rochester Gets Xerox Account
Xerox Corp. tapped Wunderman Cato Johnson-Rochester to create integrated marketing campaigns for its North American Retail Operations program…
Brylane Reports Sales Up for FY97
Brylane Inc., New York, saw double-digit increases in sales and income for fiscal 1997 ended Jan. 31. Pro-forma…
British Company Offers Money-Back Guarantee
LONDON–Firstbase, a British list company, is offering a money-back guarantee to new customers if returns for incorrect names…
Traffic Heavy as London DM Show Hits 1998 Stride
LONDON–Business picked up substantially on the second day of the 20th annual British direct marketing show, according to…
ALC New York Gets Hammacher File
ALC of New York (ALC) announced March 18 that it will take over management of the Hammacher Schlemmer…
Portuguese Data Protection Law Could Be Model for Latin America
LONDON–Portugal has revamped a strict data protection law to conform more to the EU's data protection directive that…