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CM Partners Helps Midas Build Customer Loyalty
Through direct mail, point-of-sale materials, television and print advertising, CM Partners Inc., Rolling Meadows, IL, is helping Midas…
McMurry Premieres eHealth Magazine
With more savvy consumers shopping around for the hospital of their choice, custom publisher McMurry Publishing Inc. (MPI),…
Devon Direct Opens New Units
After a year in which the win of several new key clients helped it realize a 20 percent…
Hanover Direct Reports First Profit Since 1994
Hanover Direct, Weehawken, NJ, last week reported its first profitable quarter since 1994, posting a net income of…
DM Salaries Jump Dramatically in '97
Salaries for direct marketing professionals in 1997 showed the most dramatic one-year increase in almost 25 years, according…
Canada Marches Forward on Privacy Issue
In January, the Canadian government released a privacy report that takes a step toward fulfilling a 1996 promise…
Firm Debuts Software That Blocks Banner Ads
Solid Oak Software Inc. recently unveiled filtering software that could cause concern among Internet advertisers. According to the…
From a 387-Year-Old Bible to Corn Flakes, Amway Offers It All
A 133-year-old U.S. flag and a 1611 edition of the King James Bible are among the more unusual…
Disney Surprised by Catalog's Staying Power
More than four months after testing the corporate gift market with a 32-page catalog of products ranging from…
New Pig adds skin-care products to lineup of industrial cleaners
With a clean, freshly scrubbed piglet as its mascot, there is no question which company the new Hoofmark…