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Thane Rents Out BioSlim List
Thane International Inc., a DRTV marketing company in LaQuinta, CA, began renting its list of buyers of the…
Mortgage Co. Nabs Rizzuto
A new infomercial campaign for National Finance Corp., a mortgage bank in Albany, NY, is trying to explain…
Spring Conference in DC Highlights New Agenda for DRTV Marketers
WASHINGTON – While the trade association NIMA was originally formed to address the special needs of the infomercial…
DMA Reviews 55 Ethics Cases
A year after beginning the public disclosure of ethics guidelines violations, the Direct Marketing Association has scrutinized more…
ABI's $33-Per-Share Bid For Metromail Tops GUS' $31.50
Great Universal Stores PLC (GUS) has a fight on its hands as it attempts to complete a merger…
Rep. Tauzin, FTC Stress Consumer Privacy Concerns
The most important legal theme that pervaded this month's spring meeting of the Electronic Retail Association, as NIMA…
J.Peterman Offers 'Titantic' Replica
Tonight, millions of Oscars viewers will see a necklace like the one actress Kate Winslet wore in “Titanic”…
WCJ-Rochester Gets Xerox Account
Xerox Corp. tapped Wunderman Cato Johnson-Rochester to create integrated marketing campaigns for its North American Retail Operations program…
Brylane Reports Sales Up for FY97
Brylane Inc., New York, saw double-digit increases in sales and income for fiscal 1997 ended Jan. 31. Pro-forma…
British Company Offers Money-Back Guarantee
LONDON–Firstbase, a British list company, is offering a money-back guarantee to new customers if returns for incorrect names…