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USPS Program Encourages Auto Firms to Increase Advertising Through the Mail
The U.S. Postal Service has rolled out a pilot marketing program to increase Standard A advertising mail by…
USPS to Add Priority Mail Plants, Expand Sunday Delivery
EE Initiatives announced by the U.S. Postal Service will give direct marketers more parcel-delivery options and may step…
Germans to Take 25 percent Stake in DHL
BONN – The German Post Office, Deutsche Post AG, will announce on Wednesday that it is taking a…
AFP, States Agree to Set New Sweepstakes Standards
Although American Family Publishers (AFP) has reached a voluntary consent agreement with the attorneys general from 32 states…
Guthy-Renker Plans Major Move into Hard Goods
Guthy-Renker Corp., the DRTV marketing company based in Palm Desert, CA, plans a major move into the hard…
Direct Response a Natural for Alternative Remedies
Sales of homeopathic, herbal and natural remedies via direct-response television could blossom this year, as both manufacturers and…
Tactica Realigns Company Behind Igia Line
Tactica International Inc., New York, a marketer of products through DRTV campaigns, formed a new company, Igia Direct,…
HSN Direct Struggles for Profitability
HSN Direct, the infomercial marketing firm affiliated with the Home Shopping Network in St. Petersburg, FL, is struggling…
Did Video Promos Boost Jerry Springer Ratings?
One area of recent speculation among marketers of videotapes is whether the DRTV campaign for the “Jerry Springer…
Major Metro Dailies Muscle For Market Share
With readership down and advertising revenues up throughout much of the newspaper industry, some of the country's biggest…