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For Planet Direct, There's No Place Like Home
In the race to become America's second starting point on the Web — and consequently an ad-dollar magnet…
Online Experience Means Web Site Success
Most of us in the direct marketing have ordered over the phone or through the mail many times.…
Delta Revamps Children's Flier Program
In a bold move to update its 10-year-old junior-flier program, Delta Air Lines has cut its membership list,…
CNET's Computer Review Web Site Helps Buyers Navigate Sea of Resellers
Bewildered by the vast array of computer products competing for attention on the Web, consumers are relying on…
Money Store Merger Expected to Boost Marketing Synergies
The announced $2.1 billion merger plan between The Money Store Inc., Union, NJ, and First Union Corp., Charlotte,…
1-800-FLOWERS head McCann enjoys rewards of 20 years' hard work
Jim McCann spent part of last month unwinding on a golf course in sunny Puerto Rico, recovering from…
Garden Botanika Taps O'Keefe Henry
O'Keefe Henry Direct, Highland Park, IL, has been selected to provide strategic planning, circulation planning, merchandise analysis and…
Kallet Develops Rebate Programs for CPG
Fulfillment and rebate house Continental Promotions Group, Tempe, AZ, has selected strategic marketing agency Kallet Communications, Phoenix, to…
Jerzees Seeks Customer Feedback
As direct marketing agency of record for Jerzees Activewear, Dimac Direct, St. Louis, has been encouraging the T-shirt…
KGP Helps Chicago Field Museum
In assisting Chicago's Field Museum of Natural History with its new member-acquisition program, direct marketing agency Kobs Gregory…