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USPS Shouldn't Get Sidetracked in Others' Jobs
Congress is working on a bill to dramatically re-invent the U.S. Postal Service. Ben Franklin is no doubt…
On the Right Track?
Editorial: NordicTrack's plans to dispense with its DRTV marketing department, telemarketing operations and a manufacturing plant again demonstrates…
Guthy-Renker Direct Boasts Strong First Year
Guthy-Renker Direct, the fledgling subsidiary of Guthy-Renker Corp., Palm Desert, CA, boasted a strong first year with several…
Metromail, Henricks Settle
Metromail came to a joint agreement with First Data Corp. on Feb. 20 to drop its lawsuits against…
Ailing Kideo Rests Its Hopes on Barney
Kideo Productions, armed with new financing, is moving forward with plans to introduce its new line of licensed…
Inquiry Leaves NYPD Uniform Cataloger Blue
A New York Police Department inquiry into a complaint that officers' home addresses were improperly disclosed for a…
Shop at Home Sales Rise 42 Percent
Shop at Home Inc., the shopping channel based in Knoxville, TN, reported that its second quarter sales rose…
Inter-Act Helps Retailers Save on Ads
At least one supermarket retailer said it is saving a couple million dollars from its direct mail and…
Fox Direct Eyes Overseas Markets for Videos
Fox Direct International, a division of Twentieth Century Fox, began developing international direct marketing channels for its library…
Vaughn Promotes Use of Videotapes in Direct Mail
Videotape duplicator Vaughn Communications has opened an office to consolidate and expand the use of VHS videotapes as…