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Media Rates Rise Again Without Ab Frenzy
Infomercial media rates have risen strongly again, but this time a “hit” category of products is not driving…
Higher Infomercial Rates Push Marketers into Spots
Direct response industry pundits began declaring a year ago that the short form spot would once again be…
Advertisers Weigh Impact of FDA Rulings
A Federal Drug Administration ruling last August designed to open up the direct response market for prescription drug…
Ray Cook, Black Rock Hit Airwaves with Golf Infomercials
In an attempt to replicate the astonishing infomercial success of Adams Golf Inc., Austin, TX, several golf equipment…
Food Network Cooks Up DRTV Merchandise Offers
The Food Network, the cable channel based in New York, is developing new initiatives to license its name…
Save on Media Buys: Air Profitable Commercials Only
The age-old guideline for making money in financial markets is: buy low, sell high. The direct response industry…
Reuters AdValue Network Plans to Target DRTV Buyers
Reuters America, the media and transaction management giant, hopes to sign up more DRTV media buyers to its…
Rate Hikes Scare Buyers: Competition for Cable Media Grows
As cable networks lure a bigger share of media dollars this year, direct response advertisers expect to be…
Paxson Venture with Guthy-Renker Appears Stalled
It appears that the programming joint venture between Guthy-Renker Corp., the DRTV marketing company in Palm Desert, CA,…
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