News

Data enhancement and data quality technology company Qualitative Marketing Software Inc., Clearwater, FL, has unveiled a device that…

K-Tel International Inc., Calabasas, CA, reported a drop in net income of 48 percent to $438,000 during its…

Selling a product or generating a sales lead in two minutes or less is challenging, but more advertisers…

Cendant Corp. has expanded its transfer plus marketing program through an agreement that the real-estate and travel conglomerate…

Pontiac GMC, a unit of General Motors Corp. in Detroit, MI, launched a new advertising campaign last month…

SAN FRANCISCO–Asia/Pacific will continue to offer U.S. direct marketers great opportunities for sales and profits despite the economic…

Improvements in the development, production and mailing of direct mail pieces are brought about by the intelligent blending…

Ultrafem Inc., faced with a financing crunch and internal management changes, has put its direct response television campaign…

ATLANTA — TV advertising, particularly infomercials, is one of the most important factors in affecting purchase decisions of…

Barney Adams, president of Adams Golf, Plano, TX, stood 30 feet from his 1,500-square-foot booth at Orlando's PGA…