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Producers See Boom in Short Form Arena
Selling a product or generating a sales lead in two minutes or less is challenging, but more advertisers…
Cendant Targets 30 Million in Ticketmaster Deal
Cendant Corp. has expanded its transfer plus marketing program through an agreement that the real-estate and travel conglomerate…
GMC Campaign Explores New Terrain
Pontiac GMC, a unit of General Motors Corp. in Detroit, MI, launched a new advertising campaign last month…
Asia Collapse an 'Economic Aberration'
SAN FRANCISCO–Asia/Pacific will continue to offer U.S. direct marketers great opportunities for sales and profits despite the economic…
Put Communication, Speed to Work for You
Improvements in the development, production and mailing of direct mail pieces are brought about by the intelligent blending…
Ailing Ultrafem Halts DRTV Marketing Campaign
Ultrafem Inc., faced with a financing crunch and internal management changes, has put its direct response television campaign…
Fitness 'Not a Fad': Study Shows Strong Influence of Infomercials
ATLANTA — TV advertising, particularly infomercials, is one of the most important factors in affecting purchase decisions of…
Magazine Newsstand Sales Drop as DM Helps Increase Subscriptions
Thanks in large part to direct marketing efforts that boost subscription circulation, newsstand sales for the best-selling national…
Vermont Teddy Bear Bullish On Web
Stuffed bear direct marketer The Vermont Teddy Bear Co., Shelburne, VT, reported that the week before Valentine's Day…
Pharmacies Stop Giving Medical Information to Marketer
Customer complaints about privacy violations have forced supermarket chain Giant Food Inc. and pharmacy CVS Corp. to discontinue…