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GETKO Targets New Homeowners
A company that has been marketing to new homeowners for 35 years will launch three products aimed at…
Creative Shuts Stores to Focus on Catalogs, E-Commerce
Creative Computers Inc. became the latest in a bevy of computer companies zeroing in on their direct marketing…
USPS, Microsoft Focus on SOHO Market
The U.S. Postal Service has implemented several programs recently to reach the small-office, home-office (SOHO) mail market, including…
Melitta Views Direct Sales Boost as Grounds for Catalog, Web Site
A surge in customer requests for specific products has spurred Melitta to create a program that formalizes and…
Baseball Teams Play Ball With a Hand From DM
Major League Baseball teams are demonstrating how a business database can be used to help both large- and…
Case Study: Damark Successfully Marries Membership Clubs, Catalogs
Damark International, Minneapolis, was founded in 1986 by David Russ and Mark Cohn, formerly with COMB. Working initially…
CMG Information Acquires Accipiter
Direct marketing and Internet investment company CMG Information Services Inc. announced that it has acquired online ad-management software…
Prospecting Ripe at Smaller Net Show
MIAMI — Small but full of highly qualified prospects was the general assessment on the exhibit floor of…
Three-Year Effort Turns DMA Into Notable Force Up, Down Capitol Hill
As the old adage goes, it isn't necessarily what you know, it's who you know, and the Direct…
Worldata Resigns CMP Media's Mailing Lists
List firm Worldata announced last week that as of June 30 it no longer will manage CMP Media…