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H.R. 22 Needs Passed, Coughlin Says
WASHINGTON — Passage of the revised postal reform bill, H.R. 22, is essential for the U.S. Postal Service…
Utility Uses NASCAR to Build Database
Even with a big-name parent company behind it, the rules of utility deregulation in Pennsylvania are forcing spinoff…
Nonprofits Alerted to Issues That Could Impact Finances in 1998
Postal reform, if it happens, and its effects on mailing rates are not the only significant issues that…
Grizzard Helps Bowery Mission Boost Donations
During the mid-'80s to early '90s, the Bowery Mission in New York City was experiencing problems that most…
Campaign to Boost Banner Response by Integrating Real-World Data
Intelligent Interactions hopes to prove that marketing with data gathered offline can increase response rates in cyberspace with…
Pair Takes Ammirati Puris to New Levels
After a year in which Ammirati Puris Lintas' direct marketing creative group has nearly tripled in size, the…
Mail-Well Feeds on Acquisitions, Eyes High-Impact Color, Label Markets
An acquisitive approach has built Mail-Well Inc. into the largest printer and manufacturer of envelopes in North America…
IBM to Use Four Agencies to Simplify Its DM Strategy
IBM's announcement earlier this month that it was paring down its direct marketing roster from more than 30…
RynoT Offers New Ways to Reach College Market
RynoT, Atlanta, is offering a host of opportunities for catalog companies trying to reach the college market. The…
21st Century Branches Into E-Commerce
FARMINGDALE, NY — David Schwartz was an architect before he started list company 21st Century Marketing, and now…