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Lucent on Global Expansion Course to Help Direct Marketing
DENVER, Colorado — Lucent Technologies, a leading US communications company, is buying TKM Communications, a call center and…
Six Days, 25 Speakers, Three Countries
WORLD ACCORDING TO MCNUTT: by Bill McNutt III Six Days, 25 Speakers, Three Countries DALLAS — The 1998…
New Name, New Horizons, New Head for OgilvyOne
In her new post as president of OgilvyOne, New York, Carla Hendra will focus on helping the agency…
Firms Scramble for New Toll-Free Code
Some industry insiders rose as early as 3 a.m. April 5 to jockey for the 877 equivalents of…
ASSOCIATION NEWS
Belgian DMA to Launch FPS BRUSSELS – The Belgian Direct Marketing Association (ABMD) has approved extending the Telephone…
Hanna Anderson Rolls out Second Japanese Book, Worries about Economic Fallout
PORTLAND, OR – Hannah Anderson rolled out its spring book-the company’s second Japanese language catalog — at the…
Strategy Team to Market Yvan Valentin Chocolatier
The Strategy Team is developing a five-year marketing plan for Yvan Valentin Chocolatier that will begin this summer…
May & Speh Launches Data Management System
May & Speh has unveiled a data management solution called Quiddity that is based on the Forte Application…
MIT to Push Revamped Magazine
The Massachusetts Institute of Technology is pouring $2.5 million into Technology Review, its 99-year-old tech magazine, in the…
Claritin Campaign Targets Hispanics
Schering Laboratories, maker of the prescription antihistamine Claritin, is appealing to the Hispanic market with a Spanish-language advertising…