News

AT&T, Basking Ridge, NJ, has consolidated its college market business with Foote, Cone & Belding Direct, New York.…

Integrated marketing agency Leslie Advertising, Greenville, SC, has built up its direct marketing capabilities by formalizing them into…

With a roster that already includes work-clothing catalogers Image First and Dickies, shirt maker Van Heusen and lingerie…

E-mail list developer and manager NetCreations Inc. announced last week that it has been selected to manage online…

Participants in the RFMplus cooperative database of recent mail-order buyers can lower their postage costs and improve mailing…

Making its first foray into direct marketing, retailer Dayton Hudson Corp., Minneapolis, has acquired St. Paul cataloger Rivertown…

The bidding war for Metromail escalated March 26 as both Great Universal Stores PLC (GUS) and American Business…

Two years ago, American Airlines became the first big-name corporation to add several employees to its 100-person sales…

By now, everyone in the list business is aware the Kleid Co. has filed for bankruptcy protection. Since…

Encore Marketing International Inc. hopes to open the door to millions of new prospects for the MedAdvantage discount…