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Novus Gets Seventeen File
Seventeen0323 Novus Marketing, Tarrytown, NY, has taken over management of the Seventeen magazine account from the Kleid Co.,…
Ryan Partnership helps Pharmanex Push Dietary Supplements
Through highly targeted marketing campaigns aimed at women between the ages of 35 and 54 in 17 markets,…
Keep Abreast of Fast-Changing Industry
In a business environment as dynamic as the healthcare industry, information accuracy is not easy to maintain, but…
Without Trend Data, Web Commerce Still Is E-Hype
At a recent e-commerce conference, a well-known Web merchant lamented: “Web technology is wonderful, but in my case…
Site Adjusts Prices According to Demand
Internet start-up company MarketLive Inc., San Francisco, launched a computer-equipment liquidation site earlier this month that automatically adjusts…
Data Equals Gold
By the time readers catch up with the Metromail story on the front page, another twist may have…
Technology Funding Begins Online-Only Campaign to Raise Venture Capital
Investment firm Technology Funding, San Mateo, CA, will launch a two-year direct response campaign April 6 aimed at…
Burger King Beefs Up Kids Club
Fighting for share of stomach and top of mind, Burger King is aiming to strengthen its loyalty with…
Cendant, AIG in Bidding War for Insurance Company
The desirability of selling insurance directly to consumers is evident from the bidding war to acquire American Bankers…
Americans Rate Postal Service as the Top Federal Agency, Study Finds
Nine out of 10 Americans give the U.S. Postal Service the highest favorability rating among federal agencies, according…