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For McCann and Miller/Huber, DM Is About Relationships
With a wider variety of companies turning to direct marketing and technological advances presenting opportunities for communicating with…
DRTV Influences Home Exercise Equipment Buying
ATLANTA-DRTV was found to be the most influential factor in affecting consumer decisions to purchase three kinds of…
Ovation Wins Koeze Account
Ovation Marketing, La Crosse, WI, has won the strategy and catalog account for Koeze Co., an 88-year-old family-owned…
Software.net Announces Plans to Go Public
Online software computer retailer software.net, San Jose, CA, announced this month that it was filing a registration statement…
Kent & Spiegel Woes Lead to Layoffs at Williams
DRTV media buyer Williams Worldwide Inc. laid off nine people as a major client, Kent & Spiegel Direct…
Sangerman Sees DRTV Move To Media Forefront
When it comes to seeing everything in the direct response television industry, Rick Sangerman is the king of…
Web Advertising Calls for Marketing 101
The Internet gold rush is in full steam in the hi-tech arena. “There's gold in them thar’ hills”…
Virtual Call Centers Can Create Concrete Results
The ability to link multiple call centers into a single, networked “virtual” center is least remarked about outside…
Egghead Shifts Focus to Internet Commerce
Battling declining revenues and losses in its retail channel, computer retailer Egghead Inc. will close its 80 retail…
Harte-Hanks Reports Strong Growth in Its Web Usage
Along with a fiscally strong year, Harte-Hanks Communications Inc., San Antonio, TX, is reporting that Internet-based response management…