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Sangerman Sees DRTV Move To Media Forefront
When it comes to seeing everything in the direct response television industry, Rick Sangerman is the king of…
Web Advertising Calls for Marketing 101
The Internet gold rush is in full steam in the hi-tech arena. “There's gold in them thar’ hills”…
Virtual Call Centers Can Create Concrete Results
The ability to link multiple call centers into a single, networked “virtual” center is least remarked about outside…
Egghead Shifts Focus to Internet Commerce
Battling declining revenues and losses in its retail channel, computer retailer Egghead Inc. will close its 80 retail…
Harte-Hanks Reports Strong Growth in Its Web Usage
Along with a fiscally strong year, Harte-Hanks Communications Inc., San Antonio, TX, is reporting that Internet-based response management…
Ticketmaster Selects NetGravity for Ad Targeting
NetGravity, San Mateo, CA, announced Feb. 3 that Ticketmaster Online has selected NetGravity's AdServer to manage Ticketmaster Online's…
Florida Sues American Family Publishers
The state of Florida has charged American Family Publishers (AFP), Tampa, and its celebrity spokesmen — Dick Clark…
Hughes Supply Acquires Chad Supply
Hughes Supply Inc., Orlando, FL, announced Feb. 2 that it has completed the acquisition of Chad Supply Inc.,…
InfoBeat, Cendant Ink Marketing Deal
Customized e-mail news service InfoBeat announced Feb. 2 that it had struck a deal with club and franchise…
Cyberian Outpost Makes Deal With AOL
As part of a one-year agreement, Internet computer retailer Cyberian Outpost, Kent, CT, (www.outpost.com) will be the exclusive…